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Why
RoomRevenue.com?
Never before has internet marketing been more important
to the hospitality industry than today. Multiple revenue
streams are generated from various sources throughout
the global economy and hoteliers must be aware of their
position in the global marketplace daily. Who are your
customers? How do they get to you? How do you get to
them before your competition? How do you communicate the
price-value of great customer service? What product mix
do you offer today to maximize your hotel’s revenue
potential? All of these are questions can be answered
with a RoomRevenue.com Internet Marketing Solutions
Package.
RoomRevenue.com has the expertise and technology to keep
your hotel number one in your marketplace. Our
professional staff of internet marketing experts will
structure a comprehensive online marketing strategy that
will deliver outstanding results at affordable prices.
We give you the ability to respond daily to your market
conditions and the needs of your hotel or resort.
Branded or non-branded, large or small, RoomRevenue.com
internet marketing solutions will generate higher
revenue and more profit for your hotel or resort. Simply
put, RoomRevenue.com Drives Revenue.
Why Internet Marketing is so Important!
The hotel and travel marketplace is changing by the
minute. To keep pace in this ever-changing environment,
a hotelier must select the right tools to achieve his
online economic goals and objectives. A hotel or resort
must “win” the online search game to survive in today
marketplace.
Listed below are only a few of the reasons why you
cannot do without RoomRevenue.com
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Your competition is online and has an internet
marketing strategy
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By 2010, the internet will contribute over 45% of
all hotel bookings in North America
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91% of all travel starts with an internet search
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63% of hotels have increased their internet
marketing budget over the last 12 months (53% will
do this by shifting money from offline marketing
budgets)
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Due to the increase in social media sites, (Twitter,
TripAdvisor, etc.) hotels are now creating network
profiles and blogs to capture the rapidly changing
social market
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Hotels participating in paid searches have increased
from 50% to nearly 60% during the past twelve
months; the direct online channel becoming the main
focus point in marketing
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Nearly 72% of all hotel traffic, branded or
non-branded, comes directly from search engines
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89% of today’s travelers read consumer reviews
before they make a decision (43% most of the time,
22% always)
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TripAdvisor receives over 30 million visitors every
month (13 new posts every minute of every day – over
18,000 reviews/day)
The marketplace is changing so rapidly that during the
last 30 months, TripAdvisor has fallen from the number
one consumer reporting entity (travel/hospitality) to
number four. YouTube, Facebook and MySpace have assumed
the top positions. Total consumer visitors to all four
sites now exceed over 130 million annually.
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The preference to use a brand has dropped from 57%
in 2006 to 44% in 2009. This is due to the consumers
increase in confidence from reporting entities such
as TripAdvisor, etc. and consumer reviews on the
social media outlet.
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Behavioral Targeting (filtering) is becoming more
popular with the search engines
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“Conversational Marketing”, “Flash Selling” and the
“Power of Personalization” are terms that you will
become more familiar with during the immediate
future.
There is no more “business as usual” in the hospitality
industry; if you do not have the ability to be flexible
and change with the global marketplace, you will not
maximize your investment potential and the long-term
financial success of your hotel or resort will be in
jeopardy.
RoomRevenue.com can maximize your exposure and Drive
More Revenue to your Hotel. Period. |
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